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Nice to meet you

I’m Sara, a writer, editor, and content strategist based in Savannah, GA. I currently serve as senior editorial director at LAKE, a luxury pajamas brand. Previously, I was the editor-in-chief of Savannah magazine and its seasonal imprints. With a journalism degree and a newsroom background plus both agency and in-house tenure, I'm a seasoned storyteller who brings proven experience across both traditional media and brand communications.

Editorial Direction + Copywriting

CONTENT STRATEGY

Shaping full-funnel content strategy, editorial and visual concepts, and brand narratives for DTC sleepwear brand LAKE, across e-commerce, email marketing, and paid and organic social media. ​​

E-commerce

Email Marketing

Social Media

Follow along

@LAKEPajamas

Brand Work & Concepting
Concrete Wall

EDITORIAL DIRECTION

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About
Delicate Fabric

Contact

407.325.3473

Based in Savannah, Georgia;
available anywhere

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